↘ FinesseBranding, Art Direction, Web Design2024 « Finesse, Australia's premiere women's sneaker destination, approached our studio for a comprehensive rebrand and website refresh. Since their establishment in 2017, Finesse has grown into a leading retailer of exclusive women's sneakers, continually expanding their range and audience reach. To propel them into the future, we crafted a fresh logo, typography system, and colour palette that encapsulate Finesse's evolution and commitment to staying ahead of the curve. The minimalist approach exudes a high-end yet approachable aesthetic, resonating with diverse demographics. We also applied the same minimalist approach to their website, allowing for an engaging yet seamless customer experience. The revitalised brand identity seamlessly blends fashion and function, positioning Finesse as a trailblaser in the women's sneaker market.