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↘ FinesseBranding, Art Direction, Web Design2024
«  Finesse, Australia's premiere women's sneaker destination, approached our studio for a comprehensive rebrand and website refresh. Since their establishment in 2017, Finesse has grown into a leading retailer of exclusive women's sneakers, continually expanding their range and audience reach. To propel them into the future, we crafted a fresh logo, typography system, and colour palette that encapsulate Finesse's evolution and commitment to staying ahead of the curve. The minimalist approach exudes a high-end yet approachable aesthetic, resonating with diverse demographics. We also applied the same minimalist approach to their website, allowing for an engaging yet seamless customer experience. The revitalised brand identity seamlessly blends fashion and function, positioning Finesse as a trailblaser in the women's sneaker market.

↘ Naarm/Melbourne, (AU)

Piccolina GelateriaBranding, Art Direction2023
«  In collaboration with Banalarama, POP were asked to brand Piccolina Gelateria's annual gelato project, '8 Chefs in 8 Weeks.'  Drawing inspiration from the campaign's voyeuristic theme, POP crafted a unique graphic direction that allowed customers to peek into the tangible keepsakes the subjects might have in their pockets after savouring a gelato, such as a receipt. This visual concept became the heart of the campaign, weaving a narrative throughout its entirety.

→ Naarm/Melbourne (AU)
→ Produced by Banalarama
Lustre
Branding, Mix Covers2021
«  LUSTRE is an international artist management company with a presence in London, Berlin, and Byron Bay. Our task was to create a brand identity that reflected their ethos of providing nurturing support for artists' growth.We developed a visual language using warm neutral tones and bold minimalist typesetting, striking a balance between professionalism and approachability. The result is a sophisticated yet welcoming brand that resonates with both artists and industry professionals.The identity system spans across digital and print media, including website design, business cards, and promotional materials. Through this cohesive branding, LUSTRE stands out in the competitive artist management landscape while embodying their commitment to fostering talent.


 ↘  Byron Bay/Melbourne (AU), London (UK), Berlin (EU)
 ↘  Client: Lustre Company
HermoneBranding, Art Direction, Web Design2022
« Hermone is an exciting hormone-tracking app that empowers users across Europe to understand their bodies better. Our branding combines scientific accuracy with a friendly design. The logo features wavy characters inspired by hormone cycle charts, creating a direct link to the app's purpose. We used this line-work to develop a versatile brand motif that shapes the visual identity. Colour is key in Hermone, reflecting the four seasons and the stages of the female hormone cycle. This thoughtful palette not only looks great but also helps users connect with their hormone patterns. Inside the app, you'll find soft-edged shapes that create a welcoming and user-friendly experience, making hormone tracking feel accessible and intuitive.

↘ Berlin  (DE)
↘ Client: Philippa Zorn


Venus Flytrap—Feng SuaveAlbum Art2023
» Feng Suave, or ‘Smooth Wind,’ is a Dutch psych-pop duo hailing from Amsterdam. POP was commissioned to create the vinyl artwork for their 7” single, "Venus Flytrap." The design draws inspiration from 60s and 70s graphics to reflect the nostalgic sound of the record. The green outer sleeve symbolizes the Venus flytrap, while the blue inner sleeve hints at its deceptive nature. The visual direction captures the essence of the duo’s music, which blends dreamy melodies with introspective lyrics. By referencing retro aesthetics, the artwork resonates with the themes of growth and complexity found in their sound. The combination of bold colours and playful design elements creates an engaging visual experience that complements the music, inviting fans to explore the deeper meanings behind Feng Suave's music. 

↘  Amsterdam (NE)
↘  Photgraphy: Max D’Orsogna


This Might HelpBranding, Social Media2023
« This Might Help" is an online platform designed to support those helping others experiencing mental health issues through a peer-to-peer community. The visual identity draws inspiration from educational materials of the 1960s and 1970s, emphasizing simplicity, effectiveness, and flexibility while incorporating elements of modern Swiss type design known for its clean structure and bold colour blocking. The colour palette is inspired by vintage Penguin Books and educational materials from the 60s and 70s, aligning with the educational theme. The chosen typeface, Riforma, is a highly legible sans-serif font with playful characteristics, optimized for various platforms and screens. By prioritising flexibility and drawing from minimalist museum branding, "This Might Help" ensures a consistent and engaging user experience. The overall design captures the essence of support and connection, creating a welcoming space for those seeking help and guidance.


↘  London (UK)
↘  Client: Stephanie Sword-Williams
Melbourne Music Week
Branding, Social Media2021
« Play On Play was commissioned to create a fresh, reinvigorated visual identity for Melbourne Music Week 2021. The central theme was "emerging" - a celebration of Melbourne's vibrant music scene re-emerging after the extended COVID-19 lockdowns.
        The key motif features a bold oval shape encircling the date, representing the long-awaited re-opening of the city post-lockdown. The text dynamically bursts forth from a grey, unknown space into a bright, colourful future. This metaphorical emergence captures the excitement and optimism of the city's music community finally able to reconnect and thrive again.
        The visual identity playfully combines energetic typography with a vibrant colour palette, reflecting the uplifting spirit of the event. The simple yet impactful oval motif acts as a unifying emblem across all branding applications—from the central lockup to animated digital content and printed collateral.


 ↘  Naarm/Melbourne (AU)
 ↘  Client: City of Melbourne
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Last updated 09/09/2024