Press + Talks
↘ Naarm/Melbourne, (AU)
→ Naarm/Melbourne (AU)
→ Produced by Banalarama
↘ Byron Bay/Melbourne (AU), London (UK), Berlin (EU)
↘ Client: Lustre Company
↘ Berlin (DE)
↘ Client: Philippa Zorn
↘ Amsterdam (NE)
↘ Photgraphy: Max D’Orsogna
↘ London (UK)
↘ Client: Stephanie Sword-Williams
The key motif features a bold oval shape encircling the date, representing the long-awaited re-opening of the city post-lockdown. The text dynamically bursts forth from a grey, unknown space into a bright, colourful future. This metaphorical emergence captures the excitement and optimism of the city's music community finally able to reconnect and thrive again.
The visual identity playfully combines energetic typography with a vibrant colour palette, reflecting the uplifting spirit of the event. The simple yet impactful oval motif acts as a unifying emblem across all branding applications—from the central lockup to animated digital content and printed collateral.
↘ Naarm/Melbourne (AU)
↘ Client: City of Melbourne