POP

Studio



Piccolina Gelateria ︎︎︎
Branding, Art Direction
2024


«  In collaboration with Banalarama, POP were asked to brand Piccolina Gelateria's annual gelato project, '8 Chefs in 8 Weeks.'  Drawing inspiration from the campaign's voyeuristic theme, POP crafted a unique graphic direction that allowed customers to peek into the tangible keepsakes the subjects might have in their pockets after savouring a gelato, such as a receipt. This visual concept became the heart of the campaign, weaving a narrative throughout its entirety.



︎︎︎ Naarm, Australia
︎︎︎ Produced by Banalarama



Finesse ︎︎︎
Branding, Art Direction
2024


«  Event Branding and Merchandise for Adriana's SPASTA Extravaganza! This unforgettable day-to-night dance party seamlessly blended Mediterranean flair with electrifying energy. SPASTA, translating to 'Smash Plates,' became a central theme as guests enthusiastically embraced plate-smashing rituals. My branding captures the dynamic anticipation of the event, promising an experience that's as vibrant as the Mediterranean itself.



︎︎︎ Naarm, Australia



SPASTA ︎︎︎
Branding, Art Direction
2023


«  Event Branding and Merchandise for Adriana's SPASTA Extravaganza! This unforgettable day-to-night dance party seamlessly blended Mediterranean flair with electrifying energy. SPASTA, translating to 'Smash Plates,' became a central theme as guests enthusiastically embraced plate-smashing rituals. My branding captures the dynamic anticipation of the event, promising an experience that's as vibrant as the Mediterranean itself.



︎︎︎ Naarm, Australia
︎︎︎ Photography by Max D’Orsogna
 


SUKU Home ︎︎︎
Branding, Art Direction, Web Design
2023


«  SUKU Home is an Australian/Indonesian label that designs stunning and unique bed linen, homewares and loungeware. “SUKU is rooted in authenticity, sustainability, and connecting their global community under ethical fair trade practices and shared experiences.” — Chrissy Lafian, Founder. In 2022 SUKU expanded their brand onto apparel and accessories. To launch their brand expansion they needed a full website refresh that included a 3D Build Your Bed function. The team involved myself as creative director and web designer, my business partner as finished artist, a web developer and a 3D artist.



︎︎︎ Naarm, Australia
︎︎︎ Coded by Guido Pasa



Melbourne Music Week ︎︎︎
Festival Branding
2021


« Play On Play (POP) was commissioned to create a fresh, reinvigorated visual identity for Melbourne Music Week 2021. The central theme was "emerging" - a celebration of Melbourne's vibrant music scene re-emerging after the extended COVID-19 lockdowns.

The key motif features a bold oval shape encircling the date, representing the long-awaited re-opening of the city post-lockdown. The text dynamically bursts forth from a grey, unknown space into a bright, colourful future. This metaphorical emergence captures the excitement and optimism of the city's music community finally able to reconnect and thrive again.

The visual identity playfully combines energetic typography with a vibrant colour palette, reflecting the uplifting spirit of the event. The simple yet impactful oval motif acts as a unifying emblem across all branding applications—from the central lockup to animated digital content and printed collateral.


︎︎︎ Naarm, Australia
︎︎︎ Photographed by Josh Robenstone



A concious design studio dedicated to thought driven playful experimentation across branding, art direction and digital works.