Play On Play (POP) is Naarm/Melbourne and London based creative practice with formal training in Graphic Design mediums. POP draws upon its strong focus on diversity to work closely and collaboratively with a wide range of clients to produce work imbued with substance and meaning.
Like a toast in the spirit of their namesake, POP raise their glass in favour of playful experimentation across art direction, branding, publication layout and graphics for the film and music industries.

Creating projects that align with their core beliefs to shine a light on shadowed topics, POP has partnered with the likes of Adidas, Christina Aguilera, It’s Nice That, i-D, Melbourne Music Week, VICE Australia and The National Gallery of Victoria.

The studio has also been invited to discuss their practice at General Assembly, AGDA (Australian Graphic Design Association), and RMIT University.

Play On Play Studio acknowledges the people of the Woi Wurrung and Boon Wurrung language groups of the eastern Kulin Nations on whose unceded lands we conduct our studio practice. POP respectfully acknowledge their ancestors and elders, past and present. We also acknowledge the traditional custodians and their ancestors of the lands and waters across Australia.

A concious design studio dedicated to thought driven playful experimentation across branding, art direction and digital works.