City of Melbourne NYE Countdown — Play On Play Studio

City of Melbourne NYE Countdown

Digital

2023

As part of an on going working relationship with the City of Melbourne, POP partnered with video production house Banalarama in creating a colourful 2-minute video for the New Year's Eve 2023 Countdown.

The vibrant graphics were projected in Federation Square, Tresury Gardens, Docklands, The Shrine, as well being live streamed on Channel 9. The direction reflected the city's creativity and set the stage for an exciting year ahead, while the minimalist style allowed accessibility for all.

↘ Naarm/Melbourne (AU)
↘ Client: City of Melbourne