Finesse, Australia's premier women's sneaker destination, was in need of a rebrand and website refresh. Established in 2017, Finesse has grown into a leading retailer of exclusive women's sneakers. To support their growth, a fresh logo, typography, and colour palette were crafted, reflecting their evolution and forward-thinking approach.
The minimalist design conveys a high-end and approachable aesthetic, appealing to diverse demographics. This approach was also applied to their website, enhancing the customer experience while positioning Finesse as a trailblazer in the women's sneaker market.
↘ Naarm/Melbourne (AU)
↘ Client: Finesse Store