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FinesseBrand Identity, Website Build, Digital2024
Finesse, Australia's premier women's sneaker destination, was in need of a rebrand and website refresh. Established in 2017, Finesse has grown into a leading retailer of exclusive women's sneakers. To support their growth, a fresh logo, typography, and colour palette were crafted, reflecting their evolution and forward-thinking approach. 

The minimalist design conveys a high-end and approachable aesthetic, appealing to diverse demographics. This approach was also applied to their website, enhancing the customer experience while positioning Finesse as a trailblazer in the women's sneaker market.



↘  Naarm/Melbourne (AU)
↘  Client: Finesse Store
↘  Creative Director: Naomi Akikusa-Dawber
↘  Supporting Designer: Lucy Fry
↘  Developer: Guido Pasa



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