Finesse, Australia’s premier women’s sneaker destination, was ready for a new chapter. Established in 2017, the brand had grown into a leading retailer of exclusive sneakers for women—but its identity no longer reflected its position at the forefront of the market. The rebrand introduced a refined logo, bespoke typography system, and a confident colour palette that captured Finesse’s evolution and future-focused spirit. The minimalist design direction balanced luxury and accessibility, ensuring the brand resonated across diverse audiences while still feeling aspirational. This philosophy extended to the website, where a refreshed design streamlined the shopping experience and created a seamless connection between brand and customer. The result positioned Finesse not only as a retailer, but as a trailblazer shaping the culture of women’s sneakers in Australia.
↘ Naarm/Melbourne (AU)
↘ Client: Finesse Store