HermoneBranding, Art Direction, Web Design2022 « Hermone is an exciting hormone-tracking app that empowers users across Europe to understand their bodies better. Our branding combines scientific accuracy with a friendly design. The logo features wavy characters inspired by hormone cycle charts, creating a direct link to the app's purpose. We used this line-work to develop a versatile brand motif that shapes the visual identity. Colour is key in Hermone, reflecting the four seasons and the stages of the female hormone cycle. This thoughtful palette not only looks great but also helps users connect with their hormone patterns. Inside the app, you'll find soft-edged shapes that create a welcoming and user-friendly experience, making hormone tracking feel accessible and intuitive.