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Melbourne Music Week
Branding, Social Media2021

« Play On Play was commissioned to create a fresh, reinvigorated visual identity for Melbourne Music Week 2021. The central theme was "emerging" - a celebration of Melbourne's vibrant music scene re-emerging after the extended COVID-19 lockdowns.
        The key motif features a bold oval shape encircling the date, representing the long-awaited re-opening of the city post-lockdown. The text dynamically bursts forth from a grey, unknown space into a bright, colourful future. This metaphorical emergence captures the excitement and optimism of the city's music community finally able to reconnect and thrive again.
        The visual identity playfully combines energetic typography with a vibrant colour palette, reflecting the uplifting spirit of the event. The simple yet impactful oval motif acts as a unifying emblem across all branding applications—from the central lockup to animated digital content and printed collateral.


 ↘  Naarm/Melbourne (AU)
 ↘  Client: City of Melbourne
©playonplaystudio
Last updated 09/09/2024