Melbourne Music Week — Play On Play Studio

Melbourne Music Week

Campaign Brand Identity, Digital

2021

The fresh visual identity for Melbourne Music Week 2021, centred around the theme of 'emerging'. After surviving one of the longest lockdowns in the world, Melbourne and its thriving music scene were set to re-open at the end of 2021.

This was a truly unique moment in Melbourne's history and as such needed to be reflected in the design. Behaving as a motif, the date and oval represent the re-opening of the city, with the text emerging from the unknown “grey area” into a bright and colourful future.

As a music festival, it felt only natural to showcase the artists as a key visual throughout the branding. This year more than ever it was important to support the return of live music by creating a platform for those who make it all possible.

↘ Naarm/Melbourne (AU)
↘ Client: City of Melbourne