Piccolina GelateriaBranding, Art Direction2023 « In collaboration with Banalarama, POP were asked to brand Piccolina Gelateria's annual gelato project, '8 Chefs in 8 Weeks.' Drawing inspiration from the campaign's voyeuristic theme, POP crafted a unique graphic direction that allowed customers to peek into the tangible keepsakes the subjects might have in their pockets after savouring a gelato, such as a receipt. This visual concept became the heart of the campaign, weaving a narrative throughout its entirety.