This Might HelpBranding, Social Media2023 « This Might Help" is an online platform designed to support those helping others experiencing mental health issues through a peer-to-peer community. The visual identity draws inspiration from educational materials of the 1960s and 1970s, emphasizing simplicity, effectiveness, and flexibility while incorporating elements of modern Swiss type design known for its clean structure and bold colour blocking. The colour palette is inspired by vintage Penguin Books and educational materials from the 60s and 70s, aligning with the educational theme. The chosen typeface, Riforma, is a highly legible sans-serif font with playful characteristics, optimized for various platforms and screens. By prioritising flexibility and drawing from minimalist museum branding, "This Might Help" ensures a consistent and engaging user experience. The overall design captures the essence of support and connection, creating a welcoming space for those seeking help and guidance.