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Inspired by modern Swiss typography and 60s–70s educational materials, the visual direction features bold color blocking and a structured grid for accessibility. Lineto’s Riforma was chosen for its legibility and distinctive character, balancing personality with a minimalist approach.
The logo was designed with a sense of flexibility, allowing it to be stretched and pulled to adapt to different collateral. The modular panels and carefully considered colour combinations in the grid system are intended to immediately capture the attention of new users and inspire them to engage with the community.
↘ London (UK)
↘ Client: Stephanie Sword-Williams